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Gen Y says yes to the Scion Men pulled up alongside it to say how sexy it was. Cruising down the freeway, traffic surrounding the car slowed as motorists tried to figure out what exactly they were looking at. To drive the Scion xB, especially when it hasn't been released to the general public yet (it hits California dealerships in June and goes nationwide in 2004), is to be under an extremely bright spotlight. And even though our preproduction xB arrived in a color Scion officially calls "Camouflage," it did everything but blend in on the streets of Los Angeles. Just the sort of reaction Toyota is aiming for.
Like the nice, sensible friend you can always count on to get you from Point A to Point B, Toyota probably isn't the company you'd turn to for a good time or a jazzier image. Long saddled with the vanilla reputation of creating durable and economical cars, the car company is now trying to hang with the cool kids: Generation Y.
More about the Scion
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